Author, speaker, and corporate advisor Maisie Ganzler is the go-to expert on how companies can make positive change in supply chains and other entrenched systems. Driving strategy for Bon Appetit Management Company, a $1.7 billion company with 1,000-plus cafés at corporations, universities, and cultural institutions in 33 states serving more than 250 million meals per year, Maisie tackled local purchasing, antibiotics in meat production, sustainable seafood, humane care of farm animals, climate change, farmworkers’ rights, and food waste, positioning the company as the foodservice industry’s undisputed leader in sustainable purchasing and holistic wellness. She’s been interviewed by leading media outlets including the New York Times, Wall Street Journal, NPR, Fast Company, and Bloomberg, spoken at conferences around the world, written thought leadership pieces for Forbes, Huffington Post, and the San Francisco Chronicle and is frequently called upon for strategic counsel by start-ups and big business alike. She is also the author of You Can’t Market Manure at Lunchtime: and Other Lessons from the Food Industry for Creating a More Sustainable Company (Harvard Business Review Press, April 2024), a practical how-to guide for building an authentic brand based upon sustainability, no matter the industry.

You Can’t Market Manure at Lunchtime: and Other Lessons from the Food Industry for Creating a More Sustainable Company (Harvard Business Review Press, April 2024) is a practical how-to guide for building an authentic brand based upon sustainability, no matter the industry. The book is broken into five actionable lessons drawn from Maisie’s experience as well as interviews with brand leaders of some of the most admired companies including Chipotle, Ben & Jerry’s, Whole Foods Market, and more.

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